Tear Advertising Reality Xu Ying-rui Deity: I am not so ugly

The image of a bank recently broadcast television advertising, content is a mother does not speak English in Taiwan, in order to help the daughter of confinement in Venezuela, in the turning point occurred when the story twists and turns; ad where the protagonist is 58-year-old Xu Ying-jui, the real world she opened a bakery in Tainan lifetime, her daughter in order for the confinement, after 4-day turnaround adventure, to have this experience into image advertising theme, she said he was happy, however, see the ad's first reaction was: "I'm not so ugly, so old啦!" Xu Ying-rui saw three years ago from Venezuela back to Taiwan, turning the story of adventure brought to the screen, her response was blunt, she claimed that advertisements were not her main character, "I'm not so ugly , then the old! "would say that is not unreasonable, the play's grandmother gray hair and thin cheeks looked really old and recent. Divorced from the reality, as well as plot. Advertisement fictional Xu Ying-jui's luggage, with her daughter lying in medicine make up for the drugs seized by Customs arrest, she cried for help. Xu Ying-rui said, This is unrealistic because it is already a return, simply did not happen seized this matter, she only fill a small entry table, brought for questioning by customs. The most moving part of the hanging her greatly "Xu Ying-rui," the word cards, as well as in the hands of an English, Spanish control of A4 paper, but it has not been enhanced in the ad. Advertising the most empathy for the plot, Xu Ying-rui, she continued running catch a flight, Xu Rui Ying said, "sitting four aircraft, He walked onto a plane to use running." Xu Ying Rui asked reporters advertisement "in front of that word is 2 What? brave in front of him say anything about what is love? "told reporters she was" tough, "Xu grandmother said," Oh, that word is called tough! because that word do not know me啦! "bluntly," I love "It is perhaps this quality, Xu Ying-rui, triggering bankers resonance, despite the dramatic tension of amplification motherly love, escape some of the facts, but, looking back to speak the same language, came close to being the process of when the suspects, and she still talked about. Were born in 3-year-old grandson, and asked Xu Ying-rui was afraid will never come back? She said, "Not at all," as long as the feel good will and sincerity will be able to Fengxionghuaji. (News Source: ETTV reporter HOU Pei-Yin, Tang Hui-heng) Grandma's advertising director tear Thailand surgeon's movie big coffee centers / roundup Zhezhi attracted a lot of people pay attention to advertising, progenitor may from time to small, invited the world's top-ranked Cannes Gold director Tano in, he does best is to advertising as a drama film, but with a moving story of ordinary people's power, the entire ad shot in Thailand, the length of three minutes and spent the budget of 1000 million . An ear can not hear the girls, the dream was playing the violin, encounter more obstacles, can not shake her determination, and finally pulled out and moving piece of music; the most common figures coupled with the most common scenario is obvious that shampoo ad, photographed like a movie; want to commit suicide onto the highway Labrador dog, last but unhurt, the tire ads are also online red to not work. These are the pride of Thailand in the works of director Tano, born in 1968, he is now the world leader in advertising director, once a year 26 global advertising awards, four times as the world's most award-winning director, and even there Oscar of the advertising industry have won two Cannes Lion awards. The ads become a theater, from the ordinary in an extraordinary see, perhaps these ads impressive place. (News source: ETTV)

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